Tortilleria Santa Cruz
FOR IMMEDIATE RELEASE
“Tortilla Tesoro” Mural and Colorful Michoacan inspired Chicano Colorful walls ins at Tortilleria Santa Cruz
The Escondido Community Foundation, The City of Escondido, the Aztlan Arte team directed by Chicano Park artist/muralist Mario Torero, and the Santa Cruz family invite the public to a MURAL UNVEILING and facade renovation completion celebration at Tortilleria Santa Cruz on 485 N Rose St. Escondido, CA 92027 on Saturday June 3rd from 11 am to 3pm.
A presentation by the artist Mario Torero and members of the Aztlan Art team and representatives from the Escondido Community Foundation and Escondido Public Art Committee will make remarks. Refreshments, music and children’s art activities will be on site in the Tortilleria Santa Cruz parking lot. The recently completed mural by Charlie Meija also at the Tortilleria will also be on display as it is also part of the building renovation completion.
The 32 x 8 ft panel mural entitled, “Tortilla Tesoro”, (Tortilla Treasure), was inspired by the rich and beautiful community history of the City of Escondido which features the diverse cultural heritage of its multiracial population and the Mexican heritage of many of the neighborhood’s residents. The artist Mario Torero wanted to emphasise the natural distinctive beauty of the Escondido valley landscape bordered with its lush green covered hills, its resident coyotes, dairy cows it’s avocado and citrus groves, and widely recognized geographical landmarks; the Wild Animal Park, the Escondido Center for the Arts and the Queen Califia’s Magical Circle sculptures. These murals and the facade renovation were funded in part by the Escondido Community Foundation and the City of Escondido Façade and Property Improvement Program (FPIP). Participation in the creation of the murals included students of the Conway Academy of Expeditionary Learning Elementary School and “A Step Beyond”, an Escondido creative youth development organisation serving youth and their families living at or below the poverty line with free after-school dance classes, academic support, and social services.
DATE TIME: June 3, 2023 11:00 am – 3:00 pm
Official presentation/unveiling at 12pm
Address: 485 N Rose St. Escondido, CA 92027
Contact: sarahbella mondragon 858-261-4005 smondragon@aztlanarte.com
For more information go to www.aztlanarte.com/santacruz/
or IG @AztlanArte
for art images go to: https://www.aztlanarte.com/santacruz/
https://mariotorero.art/
QST’s Polytab product is a non-woven fabric that is lighter than traditional canvas and can take on the form of the surface it is being applied to. It can be worked on with almostany paint or media and adhered to a wall using acrylic gel. Because of these properties, the fabric is widely used in large public mural art projects.
Polytab is a non-woven fabric and is also known as Parachute Cloth.
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The material is very light, lighter than canvas, and can take on the form of the substrate it is being applied to. This fabric which is traditionally used in the garment industry is now widely part of large public mural art projects.
It is locally distributed by STC-QST out of Los Angeles. The product name is Polytab20 Style # 320, available in 46” width or 60” width. Each roll contains 250 yards. Inquire with the vendor about pricing.
APPLICATION
- I have installed this material on stucco, masonry, and wood.
- I mix a 60/40 mixture of acrylic medium (novaplex) and gesso and roll it on the fabric. Do this over a flat, even surface. I lay out plastic sheeting before priming to prevent the material from sticking to the underlying surface.
- Once the fabric is dry it will be ready to paint. Be careful not to fold as it does have a tendency to crease.
- I use Artex Nova Color Paints (Culver City) for all aspects of the mural painting process.
INSTALLATION
- The surface the fabric will be applied to should be prepared as a normal mural wall would be prepared.
- With the wall prepped and gessoed, use Nova Gel to adhere the fabric to the wall.
- Apply it generously to the wall and the back of the fabric. Use a squeegee that will not damage the painted surface to smooth out any bubbles and smooth out the fabric against the wall.
- I normally apply a coat of gel over the edge seam and the wall to create a seamless edge.
- Final paint touch ups can be done at this time to blend the seams.
- Apply a varnish coating.